Today through this post we will discuss two topics that will help you take your design career further. 1: How to design a unique logo and 2: What is a generic logo?
1: How to design a unique logo
There are a number of steps to designing a logo that can be followed to get a unique design:
- First, understand why you need a logo design.
- Determine the core personality of your brand.
- Find design inspiration, brainstorming with colleagues.
- Check out your competitors.
- Choose the design style.
- Pay attention to the color.
- Choose the correct typography.
- Contact your designer.
After researching all the topics, let’s start designing. The first rule to ensure your design is unique and perfect is to work closely with a designer, and maintain clear communication with him. This will give her a better understanding of your brand and your needs. For the convenience of design, it is better to give the required details of the company in written form. And for that he has to believe a bit. This may sound a little confusing to hear. But when you and your designer work together, a better output will come out.
2: What is a generic logo?
A generic logo is a design element that has been used many times, which no longer feels like the original logo. These are very common, have been overused and can be easily identified. For example, an e-commerce business uses a shopping cart/price tag/shopping bag icon that is very common. A lot of the time someone who was raw would google it and put an icon. You may not realize it is taken from the net, but your audience will understand and judge your brand as such. A generic logo is very harmful for your brand.
There is a simple method for those who are less familiar with generic logos, which will make it easier to identify.
Search by typing your “industry name + logo” in the Google image search option on Google. Now keep scrolling, you will get similar logos of your industry. See the search method in the picture.
Note: Understanding what to look out for in branding is a good step. And it is important to have a good branding plan in the beginning.