The lettermark logo is usually a combination of the first letter of the brand. Have you noticed the logo patterns of companies like IBM, CNN, HP, HBO etc? They are famous among all the brands with long names. Using only 2 or 3 characters they have created very successful and memorable visuals.
Lettermark is a typography-based logo and its principle is simplicity. Any long name company can only do effective branding using lettermark. For example, we know NASA as a 4-letter name, but what if it were – National Aeronautics and Space Administration? Then it would be very difficult to remember. Examples of other successful brands are:
- IBM – International Business Machines
- HP – Hewlett-Packard
- HBO – Home Box Office
- CNN – Cable News Network
- H&M – Hennes & Mauritz
This type of logo has a focus on the first letter, so font choice is very important here. This is because the logo should not only represent the business theme, but also other business materials, including business cards.
Come on, what if you don’t have an established brand? Turn away from the lettermark logo? No. It is better to do this in your new brand logo, just write the full name below the lettermark. Then the audience will understand the full name of your company, and the short name will gradually build up in their memory. People like short names anyway, you do too. For example: DSB, WE, SE are used more in this way.