What is a wordmark logo and how is it used?

A logo that is designed using only typography without any symbols and images is called a wordmark logo. A good wordmark logo creates a visual rhythm by very carefully using words, and maintaining the balance of space and line weight. It can be in different styles. Such as:

1. Serif Wordmark: Formal and Traditional
2. Sans Serif Wordmark: Modern and Clean
3. Script Wordmark: Elegant and refined
4. Hand-writing Wordmark: Personal and stylish

You can see examples of companies using these 4 types of wordmark logos. The main message of their company is that they are promoting only through wordmarks. Does your brand want to give a message? And which format would you prefer if you wanted a wordmark logo? Write in the comments section.